I found this article to be quite interesting. I’m certain that we have all heard of, and probably used or consumed an Apple or Coca Cola product once in our lives, so it is fairly relevant to all of us. As of September 30, 2013 (which is coincidentally my birthday), Apple has dethroned Coca Cola as the No. 1 Global Brand, who has held the spot for 13 years until this year. While I am aware that Apple is an incredibly large brand and company, I did not expect it to overcome Coca Cola, which is known pretty much everywhere around the world. I personally thought the iPhone 5C would not have been as successful as it was, since it was marketed as a less expensive phone but still ended up costing $599 but I was surprised to find out that apple ended up selling 9 million iPhones in the first weekend of availability. However, this article takes a different approach to this, saying that Apple didn’t ‘technically’ sell 9 million phones. The article states that the iPhone 5C did not completely sell out, therefore Apple did not make 9 million actual sales to consumers, but rather to resellers.