Monthly Archives: January 2011

With the growing awareness towards one’s self-appearance and skin care, the beauty industry has become another huge battlefield that allows cosmetics companies to compete with each other by applying different marketing strategies. Their target is no longer women only, but men … Continue reading →

The word “Hallyu” (a.k.a Korean Wave) has been created since 2000 in order to express the phenomenon of the increasing popularity of South Korean culture around the world. This strong wave has swept across almost every single country in Asia … Continue reading →

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