So I was browsing my classmates’ blogs and found Iris’ post on Muji really interested me. Muji is a global retail company originated in Japan which mainly sells household and consumer goods. I have known this brand for quite a long time, but never realized that the translation for the brand “Muji” is actually “No Brand Quality Goods”. So when I think about it, yeah, the brand deserves the name!
I strongly agree with how Iris stated “Muji products are of high quality, yet reasonably priced” and “associated with simplicity and user-friendlyness”; these important attributes along with ever increasing awareness of “Green Marketing”, as mentioned in Iris’, are definitely bringing success to the company.
Moreover, even some of the guesthouses in Japan and Korea are now offering “Muji rooms”, which the rooms are only equipped with furniture and appliances from Muji. Comparing to other regular rooms, Muji rooms are offered in a higher room rate; this surely shows Muji has already achieved the level to which consumers perceived its products possess a certain quality.
Muji rooms (pictures above and below)
