So I talked about the very famous Japanese brand MUJI in my last post, which made me think of another brand, Daiso, the largest franchise of 100-yen shops in Japan.
Just like MUJI, Daiso sells a wide range of products, from stationary, Japanese snacks/beverages, groceries, accessories, toys, kitchen appliance, cosmetics, to Japanese traditional items…etc, total over 100,000 goods. Daiso is ranked the top 1 livingware supplier which offers all kinds of daily necessities and convenience goods at highly competitive prices. Daiso is adopting the strategy often used by Walmart, keeping prices low by purchasing directly from manufacturers in very high volume, and increasing profit by having highest sales. In Japan, all the products in stores are selling at price of 100 yen (around CND$1.2), except for the items such as children’s clothing and large toys which the prices are specially labeled. Indeed, the deal is really attractive, especially for those price-sensitive consumers.
At the same time, Daiso has put a lot of efforts in the quality, design, and packaging of its products, comparing to the goods elsewhere that are offered at the same price. The company has constantly devoted in developing new products. Daiso releases around 1000 new products each month to meet the consumers’ needs. Also, all the products are claimed to be designed by Daiso’s own designing department, with 60% of the products are made in Japan, which I believe gives value to the consumers since “made in Japan” is equivalent to a certain degree of quality assurance to many of the consumers these days.
Here’s the link to the Daiso official website http://www.daiso-sangyo.co.jp/
They even offer website in Englsih, Chinese, French, and promotion video in Italian and Spanish!