Google is ranked the first place in 2011 world’s most valuable brand ranking according to a brand evaluation company – Brandirectory. The monetary amount for the brand google is valued at $44.2 billion this year, up 23 percent from $36 billion last year.
Google indexes billions of web pages. Every day, over millions of users search for the information they desire, through the use of keywords and operators on google; that is to say, there is a huge market exist for google; and undoubtedly, google knows that and has used a variety of ways to play with its logo in order to promote their mission or advertise and deliver the messages they want to convey to their users.
Google has done a really amazing job being consistent with their logo, but at the same time regularly playing with the logo in various ways to celebrate special events and holidays, which reveals that ‘even with a consistent brand image, they are not afraid to venture outside of typical “brand guidelines.” In many ways, allowing their logo to be “remixed” in various ways adds to their brand strength instead of diluting it’. By doing so, google may also receive recognition from people all around the world or some specific segment that google specifically wants to target.
Here’s a video showing how google played with its logo to celebrate its 12th anniversary
