Valentine’s Day is just around the corner. Are you still looking for a special gift for that special someone? My M&M’s is an awesome choice that allows you to make truly personalized chocolates for your lover or friends!
Here’s the link for making your online personlized order! http://www.mymms.com/
So, how it works is really simple. First, you can pick up to 3 colors that you would like to be in the bag and the site actually lets you preview the colors mix you choose. They even show the most popular combinations are mostly pink and red! (probably because of Valentine’s Day!!)
Then, the really neat part is now you can proceed to add image, clip-art, or any personalized or loving message you want, to make your gift become even more special to that person!
Lastly, pick a package that he/she will like. Then, your beloved one will be thinking of you with each yummy bite!
So, why did M&M’s launch this special offer of customized chocolate My M&M’s?
Undoubtedly, chocolate is quite a standard gift that is almost appropriate for all holiday occasions. By having this idea of My M&M’s, it makes the brand itself become more differentiated from others. Moreover, it provides additional value to their customers, which is called value co-creation. This allows their customers have the opportunities to create and add their ideas into the products or services, which makes the products become more valuable and meaningful.
Currently, My M&M’s is having partnership with MLB, NFL, NBA and even Disney. It also allows business to have their corporate logos on their customized chocolate. I believe M&M will definitely attract more consumers in near future as it targets almost all consumers across different segments from kid, teenagers, to adults. Even I am considering having this as birthday gift to my friends!