Category Archives: Uncategorized

Google is ranked the first place in 2011 world’s most valuable brand ranking according to a brand evaluation company – Brandirectory. The monetary amount for the brand google is valued at $44.2 billion this year, up 23 percent from $36 … Continue reading →

So I was browsing my classmates’ blogs and found Fion Lee’s post on Starbucks’ new logo. Undoubtly, Starbucks is perceived as the leader in the coffee retail industry, but why does it suddenly change its logo? I agree with Fion … Continue reading →

So I talked about the very famous Japanese brand MUJI in my last post, which made me think of another brand, Daiso, the largest franchise of 100-yen shops in Japan. Just like MUJI, Daiso sells a wide range of products, … Continue reading →

So I was browsing my classmates’ blogs and found Iris’ post on Muji really interested me. Muji is a global retail company originated in Japan which mainly sells household and consumer goods. I have known this brand for quite a long … Continue reading →

The release of Kinect for Xbox 360 was said to open the new era for gaming industry. Players of Kinect would no longer require to use game controllers to play games, but simply by just using gestures and spoken commands. It is … Continue reading →

So I was reading blog posts published by Influential Marketing Blog and had this post really get my attention – “The Best and Worst of Super Bowl Marketing Strategy 2011“. Since the high popularity of the game, the price of … Continue reading →

As most of the facebook users includeing myself are receiving tons of events invitations every day, the one that actually catches my eyes these days is the grand opening event for Forever 21 on this coming Saturday in Richmond Centre. … Continue reading →

Valentine’s Day is just around the corner. Are you still looking for a special gift for that special someone? My M&M’s is an awesome choice that allows you to make truly personalized chocolates for your lover or friends! Here’s the … Continue reading →

With the growing awareness towards one’s self-appearance and skin care, the beauty industry has become another huge battlefield that allows cosmetics companies to compete with each other by applying different marketing strategies. Their target is no longer women only, but men … Continue reading →

The word “Hallyu” (a.k.a Korean Wave) has been created since 2000 in order to express the phenomenon of the increasing popularity of South Korean culture around the world. This strong wave has swept across almost every single country in Asia … Continue reading →