In a blog posted by Berfu Apaydin,  the importance of humor in advertisement is emphasized, and is backing up by an example of  the video ad “Baby&Me” of a mineral water company.  I think that the author has made a good point by saying that ” Firms need to be customer-orientated while they are marketing their products. ” Surely, if companies use humor in ads to appeal to customers, the value propositions and points of difference of a particular product will be delivered to potential buyers and investors in a more efficient way.

Berfu also states that it is hard to make sure that the sense of humor is what the customers enjoy. I believe that it is important for companies to know their customers and target a specific segment of customers with their ads rather than try to appeal to all and have no focus. However, in the example given by Berfu, the mineral water company called Evian has broad customer base, so it has to come up with a kind of humor that appeals to as many people as it can. As a result, it used “babies”, which most people find cute, and most people will enjoy seeing an ad like this.

Funny ads can make customers remember the brand, and hopefully can also make them choose the product in supermarkets, where they will recall “Oh, this is the brand with the lovely ads!”

Reference:

Apaydin, Berfu. “Berfu’s Blog.” Funny Ads Make Brands Stronger. N.p., 08 Oct. 2013. Web. 12 Nov. 2013.

Mckee, Steve. “Funny Ads Make Brands Stronger. No Joke.” Bloomberg Businessweek. Bloomberg.com, 03 June 2013. Web. 12 Nov. 2013.