Honesty is indeed the most important criteria for every entrepreneur. As I went through Raymond Jiang’s blog, one of his posts immediately caught my attention. It was about some business ethics such as making use of partnerships and bank loans to shield their deprivation instead of reporting the accurate amount that were violated by Enron Corporation. I had also quoted one of his conclusion which said “Unethical business behaviors lead to collapse”, and I totally consent to this notion.

As a consumer myself, I do hope that the companies I do trading with always practices ethical manner especially honesty. For instance, if I pay an extremely high amount of money for a certain product, I will expect the product to be a durable good which uses fine raw material instead of some low quality product. However, if I found myself to be cheated by the company, I will turn to be incredibly upset and shall not trade with them anymore or even spread this piece of news to my friends and family. I hope that every enterprise will keep in mind that dishonesty will only brings bad reputation and decreasing revenue like Raymond had mentioned.

References: https://blogs.ubc.ca/raymondjiang/

Images: Ghatneker, Payal Loma. Oversharing is not honesty. 2011. Photograph. BlogspotWeb. 24 Oct 2013.