In San Francisco, a brand new type of credit card is currently being developed by Coin’s team. This brand new slim-looking magnetic stripe might soon replace the plastic credit card we are using right now because innumerable cards, debits and credits can be stored into this all-in-one credit card. 

Although the prototype is still in development, Coin’s team has created a website which enable public for pre-order to fuel Coin’s fundraising campaign.  People can purchase a completed black card at a price of $50 for a limited period of time.  Nonetheless, the device will cost $100 after the fundraising campaign ends.  It seems that this new credit card could revolutionize the uses of credit card but it is definitely not an easy task to punch through the market. Nowadays we know that the plastic market and credit card market is monopolized by MasterCards, Visas, and ATMs.  Coin’s team needs to employ several tactics to ramp up the sales or at least acquire a foothold in credit cards marketplace. For example, Coin can hold a few promotion campaign to advertise his product or utilize the social media to help him to publicize the advantages of having an all-in-one credit card.

References: Statt, Nick. “Inside Coin’s techie vision for the all-in-one credit card.” Cnet. N.p., 14 Nov 2013. Web. 15 Nov 2013.

Images: New All-In-One credit card concept. 2009. Photograph. Oled-infoWeb. 15 Nov 2013.