Luxuries often link me to fine quality and quality connects me to comfortable. Likewise, Vista Jet provides their customers the best of the best. They probably have the most outstanding air stewardess, food and utilities. However, normal person like me will not be able to enjoy this kind of luxuries. My classmate, Rui Wu, had mentioned that Vista Jet’s customer segments are very narrow. They can only target groups and business companies.

In my opinion, if they are willing to pull down the price for their services, and also construct bigger planes, they can then accommodate more people and hence, revenue shoots up. Currently, I noticed that a lot of China people enjoy travelling the world ever since their economy has been opened up to the public. If Vista Jet is willing to lower themselves down a little bit and target these travellers, I am pretty sure that their annual revenue will escalate even quicker than their current pace. Nevertheless, this also depends the company’s own objective. If they value their contemporary reputation as a high-end service more than revenue, then no implementations should be made.

References: https://blogs.ubc.ca/ruiwu/2013/10/08/vista-jet-to-give-you-the-very-best/

Images: English, Jennifer Leach. Bizjet Order Is Largest Ever. 2012. Photograph. bjtonlineWeb. 1 Nov 2013.