Monthly Archives: September 2011

According to Wikipedia, cause-related marketing is defined as “a type of marketing involving the cooperative efforts of a “for profit” business and a non-profit organization for mutual benefit.” Simply speaking, it means that companies link their products or services with … Continue reading →

Hello everyone! Welcome to my blog. My name is Yanjie (Jessica), He.  I immigrated from China, and the header is a photo of my hometown, Qingdao (Nice hah?). Currently, I am a third year student, and my specialization is Finance. … Continue reading →