Monthly Archives: November 2011

  In Adam’s blog (https://blogs.ubc.ca/adamspottiswood/2011/09/26/loyalty-rewards/), he commented on Shoppers Drug Mart’s Optimum program. He thinks that Shopper’s loyalty program benefits the company since consumers like him feel like they should be loyal to the brand to receive additional benefits. Also, … Continue reading →

As a worldwide famous brand, Starbucks has been using market-skimming pricing strategy for a long time, which means that Starbucks charges high price for premium products. However, in 2009, during the economic downturn, Starbucks announced a new pricing strategy: it … Continue reading →