Category Archives: Uncategorized

  In Adam’s blog (https://blogs.ubc.ca/adamspottiswood/2011/09/26/loyalty-rewards/), he commented on Shoppers Drug Mart’s Optimum program. He thinks that Shopper’s loyalty program benefits the company since consumers like him feel like they should be loyal to the brand to receive additional benefits. Also, … Continue reading →

As a worldwide famous brand, Starbucks has been using market-skimming pricing strategy for a long time, which means that Starbucks charges high price for premium products. However, in 2009, during the economic downturn, Starbucks announced a new pricing strategy: it … Continue reading →

Groupon is a fast growing group buying discount site that offer coupons in more than 250 markets with over 35 million registered users (http://en.wikipedia.org/wiki/Groupon). The majority business that provide deals to customers with Groupon are customer sales businesses, for instance, … Continue reading →

According to Wikipedia, cause-related marketing is defined as “a type of marketing involving the cooperative efforts of a “for profit” business and a non-profit organization for mutual benefit.” Simply speaking, it means that companies link their products or services with … Continue reading →

Hello everyone! Welcome to my blog. My name is Yanjie (Jessica), He.  I immigrated from China, and the header is a photo of my hometown, Qingdao (Nice hah?). Currently, I am a third year student, and my specialization is Finance. … Continue reading →