Jan
16
Just log in to your Facebook
Posted by: ibonsegura | January 16, 2011 | Comments Off on Just log in to your Facebook
A recent article found in e-marketer discussed the new trend taking place as web retailers as they are now allowing consumers to log in to their Facebook profile instead of having to register on their e-commerce site.
No brainer right? Consumers looking to save time would definitely appreciate saving a couple of precious minutes instead of having to register with the site. Yet…at what cost?
Facebook’s personal information has become a high valued treasure for most organizations. Just thinking about it, imagine the amount of information one can gather from your ‘personal’ profile. From interests to groups an individual is involved with, to sexual preference…you name it, it is there. Yet interestingly enough most consumers still seem to be ‘very concerned’ about privacy on social networks.
The question is why don’t they allow consumers to log on to their Twitter account instead of Facebook? Simple, most importantly the amount of information gathered by Facebook is far greater than that gathered from any other social media site (probably of any other site in general). And secondly research does suggest that those individuals who have a Twitter account or any other social media account also have a Facebook profile.
For an interesting read, click here for the full article.
Note: you might have to be on campus or logged on to your VPN account to access the full artile.
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