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How big Marketers can make a Dramatic change for Japan’s relief efforts
Posted by: ibonsegura | March 15, 2011 | Comments Off on How big Marketers can make a Dramatic change for Japan’s relief efforts
It’s unbelievable the way people respond to a catastrophic natural event, like the massive earthquake that devastated Japan last weekend. Google’s Person Finder tool once again proved to be of massive help to those people looking for someone, or to those that have information about other people. With almost 200,000 records it has become a first source of information to those seeking details about certain people.
Google has not been the only one aiding Japan, other big marketing organizations such as Coca-Cola, P&G and Kraft have been actively participating in Japan’s relief efforts. An article found in Adage, with more information about what each company is doing to help out, can be found here.
Twitter has put forth a promoted Twitter trend #helpJapan, which was donated by Twitter themselves. Twitter’s influential power was already witnessed in the Haiti disaster in 2010, where it was able to draw a lot of attention and create interest, as well as lead to copious donations that helped in the overall relief fund that was provided to Haiti.
However, I have not been able to find any other social media sites donating to the charitable cause. Facebook should really take a more proactive approach to it, rather than waiting for their users to create accounts/pages to help the Japan relief. Regardless of the influence Facebook has on Asia (which is considerably low compared to the rest of the world-mostly in part due to China) this should be a clear example where media sites really become helpful. Facebook should leverage it to gain acceptance over the Asian market…although unfortunately, it does not seem like they are that interested at all.
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