Feb
11
Nokia and Microsoft Join Forces
Posted by: ibonsegura | February 11, 2011 | Comments Off on Nokia and Microsoft Join Forces
This week it was announced that Nokia will be joining powers with Microsoft to fight against Google’s and Apple’s current market growth. Specifically in the booming industry of smartphones, Google’s Android operating system and Apple’s Iphone are dominating.
Nokia’s phones will now be integrated with Microsoft Windows 7 operating system, and will be integrated with Microsoft’s Bing search engine rather than Google. An article in Mashable discussing this topic can be found here.
For Microsoft, it is really a good opportunity to introduce Windows 7 to an existing mobile market in Nokia (even though it has been on the decline). Bing will be introduced through Nokia’s mobile phones with hopes of increasing its awareness in the North American market.
But…what’s in it for Nokia? In my opinion, Nokia is basically giving up in software development, focusing its efforts solely in hardware manufacturing.
At the end of the day I believe it to be great deal for Microsoft and a tougher, riskier plan for Nokia. After exploring joining Google and including the Android operation system, they decided to join with Microsoft because otherwise an alliance with Google “… would of felt like giving up…not fighting back” (New York Times reports).
In conclusion, this is a safe bet for Microsoft, who still needs to prove whether or not Windows operating system can in fact succeed in the mobile industry. For Nokia…a last stand or “fight” against the already proven mobile operating systems in the market.
Source: http://mashable.com/2011/02/11/nokia-windows-phone-7/
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