Mar
9
The selling power of the iPad and Mr. Jobs
Posted by: ibonsegura | March 9, 2011 | Comments Off on The selling power of the iPad and Mr. Jobs
Last week Steve Jobs announced the new iPad 2 during his usual presentations. Frankly, I wasn’t expecting much…a what? Faster, slightly thinner tablet? Yet Steve never seizes to amaze me…and apparently everyone else seems to be amazed as well. Ipad’s 2 sales projections went off the roof and Apple’s share price went up 1% the very next day.
Instead of reading an article this week, let’s all take some time to appreciate the selling power of the iPad-which is far beyond its $499 price. Click on the poster to make it larger!
3X its 2010 App revenue estimated for 2011! And the truth is that the iPad 2 wasn’t the only surprise Mr. Jobs delivered out last week, Apple is also introducing their smart covers for their iPad 2. It seemed pretty strange that up until now iPad’s covers were dominated by an external company (who’s stocks actually dropped by about 30% after the unveiling of Apple’s new smart covers) given Apple’s tendency to create accessories that are required to take full advantage of their products. Who hasn’t bought an extra adaptor for their mac to be able to plug it into the projector?
The truth of the matter is whether or not the actual iPad 2 has improved its specs sufficiently to generate as much revenue as the original iPad did last year, is insignificant compared to the extra revenue Apple will be generating from keeping the iPad a ‘hot product’.
Just keep everyone interested and Blackberry’s App world and Android’s App world won’t become a real threat in the upcoming years, seems to be their ‘motto’.
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