Mar
15
How big Marketers can make a Dramatic change for Japan’s relief efforts
Posted by: ibonsegura | March 15, 2011 | Comments Off on How big Marketers can make a Dramatic change for Japan’s relief efforts
It’s unbelievable the way people respond to a catastrophic natural event, like the massive earthquake that devastated Japan last weekend. Google’s Person Finder tool once again proved to be of massive help to those people looking for someone, or to those that have information about other people. With almost 200,000 records it has become a […]
Mar
14
Facebook wants a piece of Netflix
Posted by: ibonsegura | March 14, 2011 | Comments Off on Facebook wants a piece of Netflix
Facebook has been thinking about entering the online movie streaming industry, as it prepares to launch a try-out period where users can rent the movie “The Dark Knight” using Facebook credits. You can find an article about it here. Likes- A great idea to allocate a cost per movie watched rather than Netflix’s subscription cost, […]
Mar
10
Possible dangers of tweeting with the wrong account
Posted by: ibonsegura | March 10, 2011 | Comments Off on Possible dangers of tweeting with the wrong account
I came across a hilarious article, that can be found here, in the PR daily website. Chrysler, as many other organizations do nowadays, hired a social media agency to take control over their social media sites. New Media Strategies, a known global leader in the social media industry, was ‘dumped’ by Chrysler today as one of its […]
Mar
9
The selling power of the iPad and Mr. Jobs
Posted by: ibonsegura | March 9, 2011 | Comments Off on The selling power of the iPad and Mr. Jobs
Last week Steve Jobs announced the new iPad 2 during his usual presentations. Frankly, I wasn’t expecting much…a what? Faster, slightly thinner tablet? Yet Steve never seizes to amaze me…and apparently everyone else seems to be amazed as well. Ipad’s 2 sales projections went off the roof and Apple’s share price went up 1% the very next […]
Feb
27
Western Europe’s Social Media Trend
Posted by: ibonsegura | February 27, 2011 | Comments Off on Western Europe’s Social Media Trend
As I was reading an article in eMarketer about Europe’s increasing social media sites usage I couldn’t help but think about my hometown experience seeing as I’m from Spain. Having lived 10 years away from my home country has helped me identify clear differences in internet usage patterns. Just a few years ago, back when […]
Feb
11
Nokia and Microsoft Join Forces
Posted by: ibonsegura | February 11, 2011 | Comments Off on Nokia and Microsoft Join Forces
This week it was announced that Nokia will be joining powers with Microsoft to fight against Google’s and Apple’s current market growth. Specifically in the booming industry of smartphones, Google’s Android operating system and Apple’s Iphone are dominating. Nokia’s phones will now be integrated with Microsoft Windows 7 operating system, and will be integrated with Microsoft’s […]
Feb
8
Super Bowl’s Advertising Big Failure
Posted by: ibonsegura | February 8, 2011 | Comments Off on Super Bowl’s Advertising Big Failure
I recently came across an article in Adage after searching all of this year’s Super Bowl commercials, which reflects on this year’s ad’s. The writer who was expecting this year’s Super Bowl to become the first Super Bowl of social media was terribly dissapointed after many companies spent over US $3M for a 30 second […]
Feb
3
Internet usage-based billing?
Posted by: ibonsegura | February 3, 2011 | Comments Off on Internet usage-based billing?
Throughout the last couple of weeks I have been following some recent news regarding the new decision on usage-based internet billing. The reasoning behind the decision is really two fold: First, it will prevent smaller internet companies that originally purchase broadband from larger competitors such as Telus or Bell, from allowing unlimited GB to be […]
Jan
22
A New Era in Social Gaming
Posted by: ibonsegura | January 22, 2011 | Comments Off on A New Era in Social Gaming
Social gaming in social networking sites has been increasing dramatically over the past two years. According to an article in e-marketer, revenues from ‘social gaming apps’ have increased up to 856M, with an expected increase to 1.32 billion by 2012. With people spending over 2 hours a day on social media sites, it is not […]
Jan
16
Just log in to your Facebook
Posted by: ibonsegura | January 16, 2011 | Comments Off on Just log in to your Facebook
A recent article found in e-marketer discussed the new trend taking place as web retailers as they are now allowing consumers to log in to their Facebook profile instead of having to register on their e-commerce site. No brainer right? Consumers looking to save time would definitely appreciate saving a couple of precious minutes instead […]