Today, I’d like to discuss the marketing strategy of department stores. These giant shopping facilities are located in many cities around the world and are recognized as, not only top tourist destinations, but high revenue-generating sources. There are evidently several well-planned and detailed marketing strategies behind this all. Now, let’s take a close look into the secretive marketing strategies of department stores.
Firstly, most department stores do not have a washroom on the main floor as an effort to lure in customers to the upper floors. For example, men’s washrooms are located on the men’s wear floor, and women’s washrooms placed on the women’s wear floor in order to attract the appropriate customers.
Second, your regular department store has no windows to view the outdoors. By this, customers will not know how dark or bright it is outside, resulting in them shopping with no hurry. In addition, stores do not have clocks for similar reasons.
Third, the strategic location of top brands within the store ought to be noted. In order to maximize revenue on these items, top brand and luxury products are usually located near crowded escalators.
With such detailed marketing strategies, department stores lengthen customers’ shopping time, while deliberately placing certain facilities in strategic locations in order to have direct product-to-customer contact. There are so many other strategies that I’d run out of space attempting to write them down.
Today, more and more department stores are taking an alternate route by installing washrooms on the main floors and installing clocks in order to offer a better shopping experience for customers. I’ll leave it up to you guys to decide which strategy would be more effective.
That’s all for this week and I hope you guys found this post interesting.
