Smell is often perceived as a sense that remains in the memory. However, scents have a rather direct effect on us and before we can even think about it, our brains will impulsively react, sometimes bringing back comforting memories related to that certain scent.
Smell is a direct sense that can bring back memories and other cherished moments and by utilizing it effectively, it can become a powerful marketing tool – hence, scent marketing.
Everyone has the experience of being drawn by the sweet smell of a bakery or the meaty smell of a McDonald’s.
Animals and plants alike are vulnerable to particular scents. Men, specifically, often are captivated by the scent of a woman’s perfume and often turn their heads around and even go chasing after them. These women are likely familiar with scent marketing.
Also, men often give the gift of flowers to their significant other as a symbol of their love. Flowers contain a pleasant scent that stimulates the nose as well as the eye.
Scent marketing, often a method of marketing oneself, is part of a larger sphere of emotion marketing. Emotion marketing stimulates consumers through matching certain information or products in accordance to their emotion. This enhances their consumer experience and targets their emotions in a way that would make them psychologically and emotionally happy.
That’s all for today. Hope you enjoyed my writing.