This week, I’d like to discuss the marketing strategy of the electronics giant, Apple. Apple’s marketing strategy can be broadly divided into four different sections
Firstly, simplicity and sleekness is emphasized in the products’ designs.
Although it was not a particularly creative marketing strategy, the simple and chic design and functions of the products gave Apple a big competitive edge in attracting people of all ages and occupations all over the world. Apple’s designs became so successful that it became a fashion icon to carry an Apple product.
Secondly, there are millions of loyal Apple maniacs out there.
These loyal customers often possess most, if not all, of Apple’s products starting from the iPod first generation all the way to the fourth generation, to the iPod Shuffle, iPod Mini, iPhone, iPad, and the Macbook. Through references of Apple maniacs, more and more customers have rushed to purchase these must-have items.
Third, Apple has successfully targeted two major markets – general consumers and businesses. Hence, Apple is not marketing products such as the iPhone or the iPad by themselves, but along with other businesses purchasing and selling Apple products and general consumers enthusiastic to possess these devices.
As simple as Apple’s marketing strategy appears to be, there are several ingenious hidden details behind it all. I believe this to be a unique characteristic of Apple.