The marketing strategy that I want to discuss today is customer reviews. It is a marketing strategy that is often employed by many businesses. For example, there are special sections on online clothing stores that allows customers to write reviews about the product they have bought or areas in a restaurant that allows customer to leave a short message or post pictures of themselves eating. For example, at a tempura shop in front of Hong-Ik University, the walls of the restaurant are full of positive customer reviews. The customers who walk into the restaurant for the first time will obviously be impressed by the wall full of “delicious”, “the best” and “see you for sure next time!”.
There are a couple of positive effects of customer reviews. First of all, sales improve. Customer reviews allow your product or company to stand out and come ahead of the competition with other companies. Second of all, as customer reviews increase, positive rumors will increase and move around through the customer themselves. Thirdly, the pride of the employees toward the company rises. One employee states that after receiving a motivational or touching customer review, they feel a slight tingle run through their body. They say that happiness runs up to 2 to 3 days when working.
Fourthly, you can gain unique advice from customer reviews. If you carefully review customer reviews, you will often find parts where the customer is inspired or touched. If you are able to utilize those reasons and why they were moved, you are able to use that your advantage. For example, if someone said they were often lonely and depressed while they were running their business but was inspired by the speech, one could incorporate that into their advertisement for next time and state, “We will offer kindness and wisdom through our lectures when you feel lonely and depressed.” By using the customer reviews, one could incorporate the customers’ opinions on a more personal level when marketing.
Customer reviews, isn’t it a relatively simple but incredibly powerful strategy?