SUBWAY—the next big thing
Oct 5th, 2010 by imransiddiqui
What comes to your mind when you think of tasty—healthy—fast food? The obvious answer is “Subway”. Feeding in 33556 worldwide, Subway holds a large market share in the food industry.
Despite immense competition from gigantic companies such as McDonald’s etc, Subway has secured a unique place in consumers mind. Subway has successfully created a position in consumers mind as a restaurant offering low fat fast food without making any compromises with the taste. They are the first one to create this position as a leader, which makes it difficult for other companies to reposition it. Subway’s marketing strategy focuses on the current market trends and maximization of consumer satisfaction. One remarkable marketing strategy was using the result of weight loss resulting from Subway diet and the calorie calculator. It also sponsors events with the American Heart Association Heart Walks and local events for children, which further enhances its marketing to a peak. However, there have been certain controversies regarding the size of sandwiches but Subway has successfully overcome these problems by reviewing their advertisements.
Don’t be surprised if Subway becomes the next big thing in the near future because it’s already half of the way.
Sources:
http://www.thearticleboard.com/decide-subway-meal-with-subway-calorie-counter/