Nano…a car of difference
Oct 8th, 2010 by imransiddiqui
Mr. Ratan, the chairperson Tata, used to see people travelling on a scooter with three children. His vision was to give them a comfortable carrier, and it took years to give his vision a name, “Tata Nano”. This car is offered for only $2500 CAD. The performance of Nano is magnificent compared to the price it is offered at. The question that arises in my mind is what is Tata’s benefit of producing cars at such a cheap price? Now consider these facts:
Þ Tata will enjoy gigantic sales revenue from Nano in India.
Þ The way Tata has established a position in consumers mind as the first cheapest car ever; Tata is likely to be the first choice for many new buyers resulting more business for Tata.
Þ If Nano is sold abroad, it’s likely to be the cheapest car even after meeting all the safety regulations, comfort standards and tariffs. Therefore, it can earn more targeting a specific group of customers, such as students.
Nano is not for the millionaires, it’s not for billionaires, but it’s for the average income earners. It’s not only a car; it’s a luxury of your life at the price of necessity.
