Social media is a means of success…Why?
Nov 21st, 2010 by imransiddiqui
How to reach customers? How to expand customer base? How to get noticed by customers? How to succeed? The only answer to the questions is “information-technology” or IT.
Using information-system effectively is the stepping-stone for a company’s strategy. Its evident that companies who use effective ways of reaching customers has accomplished, not only getting a competitive advantage from rivals but also enjoying brand loyalty.
Facebook, twitter, YouTube, MySpace and many more act as a means of social media and have revolutionized IT. Apple, Coca-Cola, Pepsi etc took the initiative of using IT effectively, which enabled them to reach customers. As an outcome, customers are aware of the products. This paves the company’s path towards obtaining a greater market share and develops brand loyalty.
However, if a company chooses the wrong way to reach customers and target the wrong group of customers, it will result in a catastrophe. It will incur losses rather than thriving in the market. Therefore, a proper blend of identifying the means and mechanizing a strategy that deals with reaching the objectives is vital.
The pillar of success of giant companies has been IT because it blends with every aspect of the business from accounting to marketing.
