Imran Siddiqui's Blog

My name is Imran and I am currently pursuing my second year BCom degree in the Sauder School of Business at UBC. Finance, Accounting and numbers—were the few things that used to jumble in my head when I hear first entered Sauder, but it is after coming here I realized that there are other fields of study which are equally appealing and interesting.

So here I am taking Comm 296, a course that explores a subject I have never studied before. Marketing surrounds us, starting from the moment we wake up to the time we go to bed; everything we do and eat has some element of marketing in it. That is why I chose this course, to explore and enhance my knowledge of marketing more deeply. My hand on experience with marketing was when I worked as a representative of BAC, an educational institution in Bangladesh. I led a team of seven people to market BAC in an educational fair where I presented BAC to over 190 potential customers. . I established positive relationship with the customers by handling inquiries in a professional manner and promoting BAC. It resulted an overall increase of 8% in the enrollment rate immediately after the fairs. This not only augmented my communication skills but also enabled me to learn how to deliver to customers by keeping company goals as a priority. About myself, one thing that I would like to share to everyone is that everyday when I wake up, I write down any ideas that come to my mind. I believe that’s the time when I am calmer and my brain functions well. My favorite advertisement that I recently watched was this. The reason I like this add is that it conveys the idea how staples offers back to school deals with humor which is likely to leave an impact on people’s minds and makes the add difficult to forget.