Imran Siddiqui's Blog

“Sometimes you just can’t get what you want, but you always get what you strategize for” this came to my mind during class where we discussed positioning and strategy. Positioning is an idea to “stand-out” in the eyes of customer. However, sometimes one wrong step can ruin the reputation a company builds with millions of […]

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Have you ever wondered why did you buy a particular product? What made you choose that specific product among countless alternatives? Psycho tactics have been used on consumers for more than 5000 years and, today, it’s proving to be one of the key success streams for large corporations, such as Apple. Even the colors used […]

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