What’s on your mind?
Feb 4th, 2012 by imransiddiqui
Have you ever wondered why did you buy a particular product? What made you choose that specific product among countless alternatives? Psycho tactics have been used on consumers for more than 5000 years and, today, it’s proving to be one of the key success streams for large corporations, such as Apple. Even the colors used in marketing materials signifies something:
Red: excitement, strength, sex, passion
Green: nature, fresh, cool, growth
Gold: prestige, expensive
White: pure, virginal, clean, youthful…and so on
Products not only come with its own features but also with a tag line: American Express (Don’t Leave Home Without This). Others include Apples 1998 slogan: Blow minds, not budget. It shows that the product is for everyone, which is likely to be under the budget. It not only boosted sales but prompted customers to opt for the product: both psychologically and instinctively. It makes consumers relate themselves with the product as if it’s a replica of oneself. So why do we decide to buy such products? For most of us, to follow the social norm and for most of us, a means of representing ourselves. In this battle of need and want, large corporations extract a large chunk of our disposable income for a product, which we may not actually need.
Concluding the overall context, I would suggest that consumers must think twice before making a purchase and decide whether it’s a need or a want.
Sources:
http://www.brandingstrategyinsider.com/2008/06/color-psycholog.html