Posted in Uncategorized on Apr 4th, 2012 No Comments »
From raw materials to finish product—the process has to be well defined by any manufacturing business. In this process, a product undergoes several stages and, at every stage, value is added. However, the question comes to my mind, as a marketing student is how does the business manage efficient flow of information? Today, we manage […]
Posted in Uncategorized on Mar 13th, 2012 No Comments »
The name of Grameen Bank emerged with Dr. Mohammad Yunus, who won the Nobel Prize for micro-credit banking, giving rise to a hope to alleviate poverty from the world. Today, Grameen has more than eighteen companies under its name; each of them is working towards community development (from garments to food products). Furthermore, Grameen is […]
Posted in Uncategorized on Feb 8th, 2012 No Comments »
“Sometimes you just can’t get what you want, but you always get what you strategize for” this came to my mind during class where we discussed positioning and strategy. Positioning is an idea to “stand-out” in the eyes of customer. However, sometimes one wrong step can ruin the reputation a company builds with millions of […]
Posted in Uncategorized on Feb 4th, 2012 No Comments »
Have you ever wondered why did you buy a particular product? What made you choose that specific product among countless alternatives? Psycho tactics have been used on consumers for more than 5000 years and, today, it’s proving to be one of the key success streams for large corporations, such as Apple. Even the colors used […]
Posted in Uncategorized on Jan 11th, 2012 No Comments »
My name is Imran and I am currently pursuing my second year BCom degree in the Sauder School of Business at UBC. Finance, Accounting and numbers—were the few things that used to jumble in my head when I hear first entered Sauder, but it is after coming here I realized that there are other fields […]
Posted in Uncategorized on Apr 6th, 2011 No Comments »
I still remember the first day I walked into the class, unaware of the world I was about to explore. As the weeks went by, I learned the aspects of the business world that I never bothered about. Starting from the resume, cover letter to how to network were the key points that changed my […]
Posted in Uncategorized on Mar 22nd, 2011 No Comments »
“My son will be an engineer,” said my mother, the very first day I was born. Machines never stimulated me rather I was always keen to know how a business operates. When the decisive subject choosing day came for GCE examination, I was literally bound to choose a subject of their choice. I was exhausted […]
Posted in Uncategorized on Nov 21st, 2010 No Comments »
How to reach customers? How to expand customer base? How to get noticed by customers? How to succeed? The only answer to the questions is “information-technology” or IT. Using information-system effectively is the stepping-stone for a company’s strategy. Its evident that companies who use effective ways of reaching customers has accomplished, not only getting a […]
Posted in Uncategorized on Nov 19th, 2010 No Comments »
When I think of a social entrepreneur, the first person that comes to my mind is Dr.Muhammad Yunus, the managing director of Grameen bank. He introduced Grameen Bank as the bank of the poor. It offered micro-credit to people who don’t possess the creditability to borrow money and repay principal with interest. How did micro-credit […]
Posted in Uncategorized on Nov 15th, 2010 No Comments »
Entrepreneurial relates to the decision-making and efficient utilization of the factors of production, which leads to a rise in wealth and innovation of the company. EBay, a multimillion-dollar company, is a concrete example of being entrepreneurial. It operates in more than 30 countries of the world offering an online market where the buyer and seller […]