Today I was looking through the marketing textbook and catching up on my readings when I read about habitual decision making. The textbook says habitual decision making requires little conscious effort because consumers have a habit of buying the same products every time without even considering the other choices. I thought this was really interesting because it is definitely true and when I looked at the pictures, I thought “wow, thats what I buy!” What I saw was this:
I have Tropicana orange juice in my fridge 24/7 since I was young. Every time I go the supermarket to buy drinks, I immediately go for the Tropicana orange juice with pulp. Not only me, but my mom also does the same thing with this drink. We don’t even think of other drinks because we have habit of just buying Tropicana orange juice. I guess this is also because of the social influence that affect decision making because my whole family loves orange juice and I’ve been drinking it since I was young. Also, Tropicana’s orange juice always tastes good so I guess I just never thought of other choices.