Halloween – the one time in the year where little kids -and some older ones- knock on doors from house to house to “Trick or treat” for free candy. Many if not all candy/chocolate brands take advantage of this day to repackage their products just for Halloween. Because most people prefer to buy large bags of small candies and chocolates to give out to as many kids as they can, these companies repackage their products so that they are much smaller and so they can sell a lot of them in a package for people who want to give out candy. This is a great way to take advantage of a situation to sell much more than usual.
Also, I realized that when I used to go Trick or Treating, I would receive lots of candy that I don’t usually see in supermarkets, or anywhere at all. I believe this is because companies only reproduce these products during Halloween perhaps because they do not sell very well by themselves usually, but during Halloween when they are all combined into one bundle, it creates a bigger assortment of candies and appeals to many people who want to give out candy. Perhaps it could also be a good way to test a new product. Marketing strategies like this can really boost revenues in a short time period with minimal costs.
The best thing about Halloween, is that after that one day passes, all these packages of candy are sold for a slight discount which induces even more consumers (ones who don’t give out candy) to buy their product.