Two days ago after class, I walked into the sub to Bernoulli’s Bagels as usual because I was hungry. While I was standing by the counter waiting for my italian cheese bagel with salmon cream cheese, one of the staff who works at Bernoulli’s Bagels approached me. He asked me if I always come to buy bagels, which I do, because he recognizes me and so he gave me Bernoulli’s Bagels Card. The card was nothing too special, just some letters printed on green paper, but it had a special offer: “Purchase 10 bagels and cream cheese and get your next bagel and cream cheese FREE!”
The card itself wasn’t appealing, but receiving it made me feel special because Bernoulli’s Bagels gets ton of customers each day, but it doesn’t seem like they give out these cards regularily. It tells me that they do recognize their frequent customers and care for them by giving them these little benefits. I pretty much save 30 cents per bagel…if I buy 10 bagels that is. These buy 10 and get 1 free offers always stick in my head because whenever think about what to buy for lunch, most of the time, I will end up going back to the bagel store because I know that eventually, I will get a free bagel…so I might as well just have a bagel for lunch.
In the end, I probably end up going to Bernoulli’s even more than usual because of the buy 10 get 1 free cards. This made me think of how Bernoulli’s uses such a low cost way to market their product. All they really need to do is print out a some cards and even though they do give out a free bagel, it is only have someone buys 10 bagels. It probably increases the amount of times each customer who has a card goes to buy bagels every week.
I guess I know what I will be eating whenever I need a snack or lunch 🙂