Smartphones competition has been becoming a central concentration in the technology field, concerning innovative markets that keep on offering attractive and multifunctional types of phone. Blackberry, who was succeeded in attracting people’s attention in 2009, began to acquiesce the fact that Samsung and Apple are taking control over the world’s interest. Decreasing in blackberry users (Video)

After went through possible reasons of having this loss, it can be deduced that it is cause of the high competition and decreasing in customers’ loyalty. By the arrival of more up-to-date versions, people will choose to have newest model with extra features of social networking, in which Apple and Samsung provide more compared to Blackberry – since in a rage of teenagers until adults contribute most of their times in cyberspace. Hence, Blackberry who does not satisfy what current customers’ needs, gradually stepping back, which giving impact of 4500 workers’ dismissal and estimated loss of $1 billion.

In order to maintain its position like what it was, Blackberry needs to keep on developing its products, until people found higher values on it compared to Apple and Samsung. It has to come up with something different, not only media for social networking, but also special features that any other smartphones have never offered.

Source: http://www.aljazeera.com/news/americas/2013/09/201392111625703162.html

A relationship between employers, employees and customers is the most crucial component in businesses and need to be well-maintained in any kind of situations, both inside and outside the business environment, where respecting each other is the most vital thing to do. One thing that should be remembered in any kind of business: customers are the king and always right.

Wal-Mart fired an employee on purpose, who disrespectfully criticizing Muslim customers on Facebook. He posted a comment; “Halloween came early this year. … Do they really have to… dress like that,” on a picture of Muslim women wearing their traditional dress.

This immoral and unethical act has been found out by the company and they take it as a very serious problem. By the fact that it is related to the main objectives of a successful business, Wal-Mart has done an ethically right decision. As a firm who is responsible for the issue, instead of respecting the customers, they increased the value of morality, the attitude of being discipline and professional . Their decision on firing an uncommitted worker will improve the reputation, customer loyalty, as well as the environment of the working area.

Source: http://www.foxnews.com/us/2013/09/05/wal-mart-fires-employee-at-western-ny-store-over-facebook-posting-criticizing/