Social medias are one of the key success of a business. Through them, a lot of companies take the chances to put their products (goods and services) to be well-known by people. The most wanted social media for this kind of advertisement is no other than Facebook. With its share price that most of the time increasing and billions of people use Facebook, companies believed that Facebook will increase their sales and revenue streams.

However, on the other side of Facebook, Widya Purnawan’s blog stated how twitter affects and increases Apple’s market capitalization, which I disagree with it although it happened already. Twitter can be said that its interest is less than Facebook. Its users are also not as many as Facebook has. This eventually suggested that it’s better to work together with Facebook rather than Twitter, although Twitter also have the potential to grow.

With a condition where Twitter unveiling its IPO, this might be the reason why Carl C. Icahn forced Twitter to make a big payouts to investors and therefore, Twitter guaranteed of boosting up Apple’s market capitalization.

At the mean time, Twitter may help to increase Apple’s advertising process. However, it is a lot beneficial if Apple cooperates with a social media that interacts with more people rather than promise of getting “upgraded”.