As our reliance on technology increases, social medias such as Twitter, Facebook, etc. suddenly matters a lot, more than ever. It’s not only used for social interactions, it can also be used as an instant advertising, a form of marketing strategy, used by businesses to target a broad range of people in just one click, a simple way to get customers.

Just in a minute, apple’s market capitalization increased by $17 billion. And now the question is- How? How, indeed. Well, the answer is none other than Twitter. On Tuesday morning, Mr. Icahn posted the following tweet:

“Had a cordial dinner with Tim last night. We pushed hard for a 150 billion buyback. We decided to continue dialogue in about three weeks.”

Who would have ever guessed that it takes only a mere tweet to get customers this interested? Apple immediately gained a “Fast Money” right after Mr. Icahn’s Twitter post. Since social media is a kind of mouth-to-mouth advertisements, if used properly- it can be big and that’s exactly what happened to Apple.

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