Ecommerce has become one of the most popular and fast-developing industries in today’s world. As more and more well-known brands opening up their online stores and new enterprises starting their online businesses, the ecommerce industry becomes highly competitive.
Under such circumstances, some small online businesses, such as DodoCase, managed to thrive in this market. When DodoCase first started, they were well aware of the very crowded and competitive market they were entering. In the few short years they have been around, they have soared to become one of the most notable and respected iPad cases on the market. In fact, they won Shopify’s Build-a-Business Contest that netted them $100,000 cash. In this case, strong competition is not necessarily a bad thing as it serves as a signal that the market has been validated. DodoCase, a new entrant into the game, has achieved this feat and taken a large market share with a unique design, and well executed handmade manufacturing. It was all about quality in a market flooded with cheap plastic alternatives.
While in an online market with many global giant brand stores, some small online businesses improve their competitiveness by investing new products that solve consumers’ problems and meanwhile ensure their own profits. It always seems troublesome for customers to choose their most preferred products among 50 similar ones but with different sizes and color combinations. Moreover, to small online stores, selling hundreds or even dozens of different products requires a lot of labour and costs too much to purchase the initial stock. With these considerations, it is less risky to have a product that has no more than 15 stock keeping units (SKU). MorningHead, a shower cap with an absorbent material inside. One just fill it with one cup of water, place it over his head and rub it around. Bed head is fixed and the customer can now style his hair. It solves a big pain point with a simple product, especially to guys with short hair and are in a rush in the morning. The best thing about MorningHead is that it is once size and thus only 1 SKU. In this case, the online store holder of MorningHead does not have to pay for extra storage in his warehouse; customers are not likely getting wrong versions, sizes and colours; time and money are saved and can be invested into better uses.
In conclusion, ecommerce, a new shopping channel, has changed people’s daily lives. Surely more new enterprises and start-ups will join this game as the market gets more stable. With their own uniques and inventories, many small online businesses will continue to flourish and succeed in this competitive online market.
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References:
- https://www.abetterlemonadestand.com/what-to-sell-online/ Reverse Engineering The Perfect Ecommerce Product; Richard Lazazzera
2. 1st Picture : http://www.dodocase.com; Reverse Engineering The Perfect Ecommerce Product; Richard Lazazzera
3. 2nd Picture: http://www.morninghead.com/#video-2; Reverse Engineering The Perfect Ecommerce Product; Richard Lazazzera
4. http://www.ecommercefuel.com/effective-email-marketing-for-small-business/#whynot How to Boost Sales 25% with Effective Email Marketing; Andrew Youderian
5.http://www.ecommercefuel.com/ecommerce-experts/ 10 eCommerce Experts You Should Be Following; Andrew Youderian