For the past semester I have had the opportunity to work with an amazing group of individuals who have each brought a unique set of skills to the team. Although none of us knew each other prior to our first meeting in class, it did not take any effort for us to get along, figure […]
In an effort to increase customer base and brand recognition in light of competition from other department store companies, JCPenney signed on American’s most popular talk show host, Ellen DeGeneres, as its new spokeswoman. While many praised the partnership, a strong group of women from the social movement group “One Million Moms (OMM)” opposed Ellen […]
Although the cold, damp, and chilly January weather in Vancouver usually calls for a night in for most couples on weekends, it is hardly so with the festivity that is Dine Out by Tourism Vancouver. As Samantha Yam, a fellow classmate, mentioned in her blog post “Every Story Starts with a Reservation,” Dine Out is […]
Having celebrities endorse products such as cosmetics and skincare is certainly not a new tactic in the marketing world; however, Aveeno has surged through the competition with a new television advertisement that dispelled the old, conventional method of endorsement. Competition Spotlight: L’Oréal Paris L’Oréal Paris communicates their brands’s value to customers by aligning products with celebrities. […]
With the rapid pace at which new products and services are delivered from the hearts and minds of innovators, consumers have now become “virgins” of the marketplace, constantly mesmerized by the allure of the new and unfamiliar and coaxed into the pleasure of enjoying a fresh experience. Newism is the term used to describe the […]
Children of the 21st Century are labelled as being increasingly mature for their age, and not in a positive sense either. With many critics already denouncing companies for harming the innocence and wellbeing of children through promotional campaigns (think McDonald’s Happy Meals and MAC Cosmetic’s Hello Kitty makeup line), a new industry has now set […]