A Marketing Blog by Iris Zhou

With the rapid pace at which new products and services are delivered from the hearts and minds of innovators, consumers have now become “virgins” of the marketplace, constantly mesmerized by the allure of the new and unfamiliar and coaxed into the pleasure of enjoying a fresh experience.

Newism is the term used to describe the birth of the trend where consumers are constantly lusting after new products, services, apps, experiences, and/or brands to satisfy their everyday needs. Virgin consumers are not naive in their purchases, seeking to maximize value at the lowest cost and becoming subconsciously skilled at identifying the “good and bad” due to their experience in the vast, competitive market.

Spotlight: Samsung Mobile’s Youm

I am an avid fan of the Samsung Galaxy Smartphone line and would not trade it for an IPhone any day. Although Samsung is the second largest smartphone manufacturer in the world, the company still works hard to stay in that place by constantly introducing new products. Their newest addition to the smartphone line this year – the Youm – will be the first flexible smartphone on the market.

“It won’t break even if it’s dropped. This new form – factor will really begin to change how people interact with their devices, opening up new lifestyle possibilities.” – Brian Berkeley, VP of Samsung Display

I believe the Youm will be positively received in the mobile market due to its unique features, bringing fresh values to consumers in addition to the conventional smartphone. With this product, Samsung will have effectively differentiated themselves from main competitors such as Apple with its never – before – seen features. In this value driven marketplace, the Youm is a device that has the potential to satisfy consumer’s craving for new and exciting products and also provide unique, unpreceded values such as being unbreakable, compact, flexible, and above all, entertaining and fun.