I agree that online publishing poses a great threat to newspapers which is lethal because a newspaper is a bundled good; I don’t think people will read all the content of a newspaper because no one is interested in all the different parts. In addition, many information of newspapers is ephemeral, everyone wants to get the most accurate news.  Online publication offers both unbundling and immediacy, therefore it’s more attractive to readers. Moreover, the online resources can cover a huge amount of information which would take the place of the demand for reference books. One of the most famous information resource is Wikipedia.

 The reason that Rupert Murdoch have said that the Kindle will kill the book industry is that Amazon  is charging a very low price for many of the books that it sells for downloading to the Kindle.

However, the printed book also has some significant advantages over the online book. For example, it is easier to read, underline, and to go back and forth in. We have get used to the traditional way of reading, this is hard to replace. Readers enjoy the feeling of reading a real book, and sometimes read online materials is painful. In short, I don’t think e-books can take the place of traditional books in a short time. But in the future, who knows?

Relative reference:
http://uchicagolaw.typepad.com/beckerposner/2010/02/will-printed-books-soon-be-obsolete-posner.html

If the same thing happen to Honda, Kia, Nissan, such a recall might get only a few paragraphs in the business pages. But  when the Big Cheese catches a cold, the media crow.  As a matter of fact, never mind the media exaggerations and safety frenzy, Toyota has grown too big and too fast, and  its quality has slipped. Of course it is not easy to cut costs while maintaining standards. However, people buy a Toyota for its quality. There is no other reason. Toyotas are not fun to drive. They do not give you that warm glow of ownership satisfaction. You buy it because it works, and works very well. And it keeps working. So a recall for a Ford or a Renault, while a pain, is like taking Buster to the vet. Shit happens. But when your fridge breaks, that’s bad. Toyota will lose some of the faithful motoring illiterates who constitute most of their customer base.

To conclude, Toyota’s quality and production processes are still the most envied in the industry, and it remains the world’s wealthiest car maker. Although they are facing a difficulty now, this hardship will pass and they will power to even greater domination of the world motor industry.

America Online（AOL）used be one of the nation’s most popular and famous brands and workplaces, just like the Google or the Facebook of its time. Then things changed overtime, the company was no longer the leader of the USA internet technology. As a matter of fact, having an @aol.com e-mail address, something that used to mean you were on the cutting edge, now just suggests you are old.

Incredibly, the story of AOL is not the only one who first rise and reach a great success then fall. Many companies achieve success, moreover, a few achieve great success. But none seem to be able to stay on top of their game for a long period of time, particularly after a charismatic leader sells out, steps down or moves on. The reason that many new companies fail in just a few years is that to bring a vision to life, a company needs structure. For those few founders who know how to build structure, their companies will not only survive; they will grow. But for a structure to continue to grow, that passionate crusade is still needed… and that is what leaves a company after its founder moves on.