America Online（AOL）used be one of the nation’s most popular and famous brands and workplaces, just like the Google or the Facebook of its time. Then things changed overtime, the company was no longer the leader of the USA internet technology. As a matter of fact, having an @aol.com e-mail address, something that used to mean you were on the cutting edge, now just suggests you are old.

Incredibly, the story of AOL is not the only one who first rise and reach a great success then fall. Many companies achieve success, moreover, a few achieve great success. But none seem to be able to stay on top of their game for a long period of time, particularly after a charismatic leader sells out, steps down or moves on. The reason that many new companies fail in just a few years is that to bring a vision to life, a company needs structure. For those few founders who know how to build structure, their companies will not only survive; they will grow. But for a structure to continue to grow, that passionate crusade is still needed… and that is what leaves a company after its founder moves on.