To predict the marketing trends for 2011, we must recognize that the global economy is correcting itself, and social-media marketing turn to be a strategic necessary, it probably gives small businesses some stirring opportunities to spread out. The need for trust, value and brand transparency, among other trends from last year, is just as important today. But the current shift to mobile marketing and online reputation management require that small businesses modify their plans to surpass competitors.

The idea which we used to believe, that we should gather tens of thousands of Twitter followers, LinkedIn connections, blog subscribers and, Facebook friends to build our business via social media, is dead. As a matter of fact, connections of quality and followers with loyalty to the brand or business are far more useful and valuable to spread the message than large groups of connections who disappear after the first interaction. Thus, building reliable brand advocates will be necessary for business to achieve higher market standards.

Different from getting into the broad field, focusing on one area might be more deliberate because this year companies should concentrate on their own market conditions to identify their unique Marketing positioning.

As the internet is a mixed-up place with much useful or useless information. Relevant and interesting content is essential to break through the noise. Therefore, businesses should create useful content that adds value to the online conversation and to people’s lives. Creating quality content will be a viable marketing tool in this year. Moreover, small business should moving more marketing dollars to social media to have a presence on the social networks since consumers are spending more time online than ever. Simply having a Twitter account or Facebook page is not enough this year. Businesses increase in branded online experiences to meet diverse consumer needs. Consumers can then pick and choose how they want to interact with your brand.