Clear Channel Airports (CCA), a marketer of airport advertising, has teamed with Mirrus, creator of the Digital Advertising Mirror and the Mirror Image Digital Network, to implement the mirror-based digital signage in select airports across the United States.

When you walk into a washroom in Chicago’s O’Hare International Airport, you might be surprised by the high-tech mirror and its innovative idea. Just imagine that when you look into the mirror, what you see is not your smiling face but a large advertising post. After a few seconds, the post will become a small image stay in the corner of the mirror, however, adman have accomplished their purpose that the traveler have received massage from them.

“These displays create unique opportunities for marketers to deliver targeted messages that are highly impactful and relevant to consumers. They’re already driving interest from consistent airport advertisers, as well as opening new categories like pharmaceutical, consumer products, and food and beverage,” commented Toby J. Sturek, President, Clear Channel Airports.

In my opinion, this is an excellent way for marketers to get in touch with their target customers. As a matter of fact, female and male washrooms have automatically separated their target groups. Moreover, the effectiveness of Mirror Image as an advertising medium is superior according to a market research generated by media research agency Millward Brown. The research suggests that consumers remember brands advertised in Mirror Image at a rate of 5X greater than other advertising.