Month: January 2011

Pepsi and Coca colo have long been competitors in the industry. I found this commercial video from Pepsi which has been banned because it is sort of degrading Coca Cola in it. Pepsi tends to use Cola’s products in its commercials and always trying to imply that people love them more than Cola. However, I do not think this is a good way to advertise. It is because pepsi is advertising for cola at the same time when they put coca cola in their commercials. On the other hand, Coca Cola never try to persuade not to buy Pepsi in their ads. To me, the first reason comes to mind would be Pepsi is not as good as Coca Cola, so they have to ‘insult’ or ‘degrade’ Cola to get more customers. So when I go to the supermarket and I see Pepsi is on sale while Cola is not, I would think Cola has better quality while Pepsi does not.

Besides, I found another advertisement video from Pepsi published few years ago.

In this video, Pepsi hired a lot of famous soccer stars to film its commercial. This is aspirational effect. Using famous stars to arouse people attention to its advertisement. Compare to the one discussed above, I found this video is more interesting. This video has short story and has some funny scenes which could attract more people to watch it. Apparently, the cast and cost of this video are pretty huge. However, I think this is worthing. This video is a good use of aspirational marketing strategy.

last summer, I went back to Hong Kong for vacation and I saw this Diesel Jeans Ad posting on a building. The moment I saw this poster, I thought it is very sexual and not ethical. For some conservative chinese people, they would most likely be disgusted and feel uncomfortable with this poster.

However, this ad is  useful and effective in terms of marketing. I did arouse the public’s attention and making people talk about Diesel jeans. I heard  a middle aged lady talked to her friend when I walked along the street, “What is this ad about? Why is there a half naked woman on it?” And her friend replied, “Oh…it’s Diesel jeans, their Ads always like that. They have nice jeans though!” This illustrates that crazy advertisements like that would really get more attention, thus, people would want to know what it is and find out what it is trying to express.

To conclude, this Ad is bad ethically, but it is helpful in marketing.

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