last summer, I went back to Hong Kong for vacation and I saw this Diesel Jeans Ad posting on a building. The moment I saw this poster, I thought it is very sexual and not ethical. For some conservative chinese people, they would most likely be disgusted and feel uncomfortable with this poster.
However, this ad is useful and effective in terms of marketing. I did arouse the public’s attention and making people talk about Diesel jeans. I heard a middle aged lady talked to her friend when I walked along the street, “What is this ad about? Why is there a half naked woman on it?” And her friend replied, “Oh…it’s Diesel jeans, their Ads always like that. They have nice jeans though!” This illustrates that crazy advertisements like that would really get more attention, thus, people would want to know what it is and find out what it is trying to express.
To conclude, this Ad is bad ethically, but it is helpful in marketing.