Month: February 2011

From the picture, we can see an American dreamed family, family of four dressing nicely, walking down a beautiful street with a Tiffany & Co bag. The Tiffany & Co bag locates in the middle of the whole picture, indicating that buying or owning products from Tiffany & Co is the symbol of being an American dreamed family.

I think Tiffany & Co uses a very clever way to advertise their own produces. They specifically cater for the consumers who want a “perfect love” feeling out of the cosmopolitan city.

Again, Tiffany & Co uses their bag in the middle of a picture of a newly married couple  These kind of advertisement wants to create a picture of the happiest love in consumers’ mind. Therefore, consumers would think of tiffany & Co when their desires of pursuing the  love comes out, or some consumers may want to experience this type of happy couple or family life by buy Tiffany & Co’s products. For example, a lady saw one of the above pictures from Tiffany & Co in the street, and she got attracted by the feeling of “Love ” created by the picture. Then, she would mostly come to her boyfriend and ask for a ring from Tiffany & Co. Even though her boyfriend does not like products from Tiffany & Co, he would buy one for his girlfriend because he wants her to be happy. By inserting certain kind of happiness pictures in consumers’ mind, Tiffany & Co enhanced and improved their brand image and reputation for a really long time.

During Christmas, everyone would love to get a hot drink in such freezing weather in Canada. I believe most of you may notice Starbucks has its special drinks in every Christmas. To me, I really enjoy having a Caramel Brulee Latte in Christmas time. The special taste and cup make me feel excited and happy about Christmas. It is very clever to advertise a special product only in festivals. That special product could remind people of their happy memories in the past years. Besides, people would be happy to try new flavors of special drinks because of their fantasy mood in festivals.

Plus, having Christmas drinks could further attract more customer. In Christmas time, people would try to do something or buy something make themselves feel that it is Christmas time. When people see these advertisement of new coffees in Christmas, it would trigger people to buy one to actually make themselves feel like they are on holiday.

Moreover, establishing promotion like “buy one get one free” would be a very effective way to attract more customer. Since people would always go out with friends or their other half in Christmas, they would be very happy with a good deal like “buy one get one free”. Thus, customer loyalty could be increase with sales as the same time!

I found this video is really interesting although I am not a big fan of Adidas’s soccer products. They hired a bunch of famous soccer players to film an action soccer tournament. Players are playing on very thin steel tracks and trying to score goal. This video is implying that even in terrible situations, Adidas’ products could still assist you to play well. This also matches their mission statement, “Impossible is Nothing”.

The marketing strategies used in this video are basically aspirational and cognitive component. Hiring famous players and ask them to perform their tricks and skills. Plus, filming the players playing on rough surroundings, thin steel tracks. In this video, adidas is trying to persuade customers that they would still be able to play well in rough environment as long as they own a pair of Adidas soccer footwear. Thus, customer would believe Adidas has good quality and might want to try it on.

lastly, using mission statement “Impossible is Nothing” further triggers customers’ passion and big heart in soccer, and makes them imagine themselves playing good soccer in a pair of nice Adidas footwear.