During Christmas, everyone would love to get a hot drink in such freezing weather in Canada. I believe most of you may notice Starbucks has its special drinks in every Christmas. To me, I really enjoy having a Caramel Brulee Latte in Christmas time. The special taste and cup make me feel excited and happy about Christmas. It is very clever to advertise a special product only in festivals. That special product could remind people of their happy memories in the past years. Besides, people would be happy to try new flavors of special drinks because of their fantasy mood in festivals.
Plus, having Christmas drinks could further attract more customer. In Christmas time, people would try to do something or buy something make themselves feel that it is Christmas time. When people see these advertisement of new coffees in Christmas, it would trigger people to buy one to actually make themselves feel like they are on holiday.
Moreover, establishing promotion like “buy one get one free” would be a very effective way to attract more customer. Since people would always go out with friends or their other half in Christmas, they would be very happy with a good deal like “buy one get one free”. Thus, customer loyalty could be increase with sales as the same time!