As Amazon.com is the company which my marketing project is researching about. Amazon.com is one of the largest online retailer in the current market. I personally think that Amazon.com the best because of its variety of products and simple payment. Based on the researches my marketing group did on the STP of Amazon.com, we agreed that college/university students is the major segment that Amazon.com is targeting at. For example, its Kindle, the E-book market by Amazon.com, is apparently targeting to students. Students in college usually worry about their expensive textbooks and are scared away by its crazy weight. With an E-book, students no longer have to carry the thicks and could look at it anytime, anywhere. Furthermore, the old textbooks resell is quite successful on Amazon.com either. As I had a little with my fellows this afternoon, we were talking about how to resell our old textbooks. We all agreed if none of our friends want to buy our textbooks, the first way we came up with is Amazon.com. Amazon.com’s image of textbooks resell has already implanted in most of the students’ mind, everything they want to sell would first goes to Amazon.com. All in all, I believe Amazon.com has a very clear and sharp strategy in targeting in the student market , and also possesses advantages in this segment.
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