Monthly Archives: February 2011

What were you doing one year ago today? This is one of the few occasions where I can truly answer that question with no hesitation; I was at Canada Hockey Place (now Rogers Arena (formerly-formerly GM Place)) basking in the … Continue reading →

As you have probably noticed, marketers today are finding easier and less expensive ways to advertise then the traditional 30 second commercials we see on television. The emergence of the internet and everything that comes with it, such as social … Continue reading →

At the beginning of January 2011, certain cartoon superheroes began to emerge over the internet; each representing NHL hockey teams. At first I (and many others I’m sure) brushed these aside and ignored them. But they kept coming. For each … Continue reading →