As you have probably noticed, marketers today are finding easier and less expensive ways to advertise then the traditional 30 second commercials we see on television. The emergence of the internet and everything that comes with it, such as social media, youtube, etc., has brought new opportunities for marketers to communicate their offerings to consumers. Even the huge brands such as Pepsi and Doritos are rarely ever using traditional commercial spots to market their goods like they used to.
This decline in the use television as a communication channel does not affect the Super Bowl as we noticed this past Sunday. For the largest television event in America every year, companies will spare no expense to get their product out there, forking out about $3 million for 30 seconds of air time! This superbowl had an estimated audience of 111 million viewers in the United States alone, making for the yearly spectacle’s largest television audience ever. With this many viewers it makes sense to spend, especially considering the huge number of indiviuduals who are known for watching the event solely for the commercials with rising expectations. For this reason, companies are continually trying to up the ante and produce something memorable for this mass audience.
Heres my personal favourite from the big night.
(Credit to SuperBowlXLVAds on Youtube for the video)
I like this Pepsi spot because of its humourous portrayal of the common situation of a married couple in which the wife is trying to get the husband to eat healthier. Pepsi does a good job capitalizing on this well-known quality in this ad. Good work, Pepsi.